Dan Berger, former Head of Bars at Gordon Ramsey Group knew the exact atmosphere he wanted to create with his own venture Blinker. With his vision in mind we added subtle tweaks to a classic cocktail bar fit out; using upcycled, local materials alongside premium finishes to reference the bars focus on a low waste, low impact ingredients sourcing.

The brand iconography was informed by the three ingredients of the eponymous cocktail, the blinker, with references to segments of a grapefruit, raspberry stems, the brightness of rye whisky and the glassware the drink is served in. Typography evoking feelings of the same era that the cocktail was created in balances the illustration style and is used throughout the fitout, from temporary window graphics, to menus and ice stamps.